Together with Felicitas Gartmann from Switzerland Global Enterprise (S-GE), startups and SMEs gained valuable insights into the art of internationalisation.

For young tech companies, international trade fairs such as CES, Viva Tech or Slush are usually resource-intensive and costly undertakings. A strategic approach is essential to ensure that the investment of time and capital is worthwhile.

Felicitas Gartmann, Consultant for Internationalisation Starters at Switzerland Global Enterprise (S-GE), highlighted how Swiss companies can utilise S-GE’s global network and platforms. Participation in the ‘SWISS Pavilions’ in particular offers smaller firms a first-class opportunity to gain international visibility under the strong umbrella brand of Switzerland and to forge valuable contacts.

As well as covering preparation, the workshop also provided practical tips for day-to-day life at the trade fair. One topic that drew plenty of smiles and keen interest was: how do you end a conversation in a friendly and professional manner? In a hectic trade fair environment, time is the most precious resource.

A strong ecosystem for the global market

Park Innovaare would like to extend its sincere thanks S-GE for the valuable expertise, and to all participants for the open discussion. Events such as this underscore our aim to provide the deep-tech companies based at the Park with optimal support, not only in research but also in market development.