The event was led by René Utiger, CEO of Megura, and Fabrice Widmer, COO & Creative Director. The focus was on how companies—especially start-ups and technology-oriented SMEs—can develop a clear brand identity. Megura emphasized that successful brand management involves much more than an attractive logo: it requires a well-thought-out strategy, consistent communication, and the conveyance of authenticity and trust to customers and partners.

Since its founding in 2003, Megura has been helping companies develop, design, and strategically manage their brand identity. Its service portfolio ranges from branding and corporate identity to web design and content production to workshops and brand consulting. The agency attaches particular importance to ensuring that brands are not only perceived visually, but can also be experienced holistically. The combination of strategic brand management and creative implementation makes Megura a valuable partner for technology-oriented companies in Park Innovaare.

Focus on brand management

Branding and brand management are key success factors, especially for young companies: while branding encompasses the design and recognition of the brand, brand management ensures that the brand is strategically maintained, consistently communicated, and strengthened in the long term. In her presentation, Megura showed in a practical way how companies develop their brand strategy, build their corporate identity, and effectively use digital and analog channels to create visibility and trust.

THRSDY INSIGHTS at Park Innovaare

This presentation was part of the THRSDY INSIGHTS series, which takes place at Park Innovaare and offers companies practical insights into current topics in brand management and communication. The aim is to provide participants with tools and ideas on how to strengthen and differentiate their brand in the long term.