Digital marketing is going through a major shift. AI is changing how people search, consume information, and make decisions. Traditional search is losing weight. Google delivers less free traffic. At the same time, AI-generated content is exploding. This creates a content shock. To stay visible, teams need content with real depth and clear value.

The talk shows how start-ups can respond to this new reality. It explains how strong messages and focused digital communication help make complex technologies understandable. And it shows how agentic AI opens new options to automate marketing work, build reach at low cost, and scale faster. The goal is to help founders and research teams understand how to create impact in an environment flooded with information.

Speaker: Aldo Gnocchi, Digital Marketing Expert, Entrepreneur, Program Director FHNW

Language: English

Date & Time: 08.01.2026, 15:00–16:00

Venue: Switzerland Innovation Park Innovaare

Afterwards: Thirsty Thursday Apéro, 16:00–18:00

Admission: Free